%A NIM. 10730097 Arga Aji Saputra
%O Dra. Marfuah Sri Sanityastuti, M. Si.
%T STRATEGI DIFERENSIASI PADA PERUSAHAAN JASA
PENGIRIMAN BARANG
(Studi Deskriptif pada J&T Express Yogyakarta)
%X Fierce competition among courier delivery service businesses requires
companies to use the correct strategies. As a new company, J&T Express uses
differentiation strategy to gain competitive advantage. Differentiation strategy is
designing difference to set apart a company from their competitors. The
formulation of the problem in this study was differentiation strategy in courier
delivery services business, a descriptive study on J&T Express Yogyakarta.
The purpose of this study was determining the differentiation strategy of J&T
Express. The research type is descriptive qualitative using qualitative data
analysis technique. Data collection techniques were interview, observation, and
documentation. Based on the study, J&T Express used all dimensions of
differentiation strategy well. However, the researcher found some issues which
should be improved, including distribution channel. To develop a good
distribution channel, a vast delivery area coverage is required. This can be done
by increasing the number of logistic infrastructures in various regions to provide
faster and wider delivery.
%K differentiation strategy, courier delivery service business, J&T
Express
%D 2018
%I UIN SUNAN KALIJAGA
%L digilib30261