eprintid: 30261
rev_number: 11
eprint_status: archive
userid: 6
dir: disk0/00/03/02/61
datestamp: 2018-09-27 08:50:05
lastmod: 2018-09-27 08:50:11
status_changed: 2018-09-27 08:50:05
type: thesis
metadata_visibility: show
creators_name: Arga Aji Saputra, NIM. 10730097
title: STRATEGI DIFERENSIASI PADA PERUSAHAAN JASA
PENGIRIMAN BARANG
(Studi Deskriptif pada J&T Express Yogyakarta)
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: differentiation strategy, courier delivery service business, J&T
Express
note: Dra. Marfuah Sri Sanityastuti, M. Si.
abstract: Fierce competition among courier delivery service businesses requires
companies to use the correct strategies. As a new company, J&T Express uses
differentiation strategy to gain competitive advantage. Differentiation strategy is
designing difference to set apart a company from their competitors. The
formulation of the problem in this study was differentiation strategy in courier
delivery services business, a descriptive study on J&T Express Yogyakarta.
The purpose of this study was determining the differentiation strategy of J&T
Express. The research type is descriptive qualitative using qualitative data
analysis technique. Data collection techniques were interview, observation, and
documentation. Based on the study, J&T Express used all dimensions of
differentiation strategy well. However, the researcher found some issues which
should be improved, including distribution channel. To develop a good
distribution channel, a vast delivery area coverage is required. This can be done
by increasing the number of logistic infrastructures in various regions to provide
faster and wider delivery.
date: 2018-01-25
date_type: published
pages: 97
institution: UIN SUNAN KALIJAGA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Arga Aji Saputra, NIM. 10730097  (2018) STRATEGI DIFERENSIASI PADA PERUSAHAAN JASA PENGIRIMAN BARANG (Studi Deskriptif pada J&T Express Yogyakarta).  Skripsi thesis, UIN SUNAN KALIJAGA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/30261/1/10730097_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/30261/2/10730097_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf