TY  - THES
N1  - Diah Ajeng Purwani, S.Sos.,M.Si,
ID  - digilib30300
UR  - https://digilib.uin-suka.ac.id/id/eprint/30300/
A1  - NOORVICA INTAN KARTIKA, NIM. 12730032
Y1  - 2018/02/27/
N2  - There are several factors that can cause a program of an organization
does not succeed. The factors, one of which is planning, because the success of a
program, depends on how the planning was. It needs great strategic planning to
anticipate errors.
In this study, researcher tried to explain the interpersonal communication
planning that has been done in Hoshizora Foundation in building trust on donors.
This study used a qualitative method. The data were collected through in-depth
interviews, observations, and documentation. To check the validity, researcher
also used data from triangulation sources.
The conclusion of this research is that Hoshizora Foundation uses three
types of interpersonal communication in its planning, such as social
conversations, interviews, and intimate interactions and those have done many
innovations in communicating with donors. Programs that involving donors, use
of language in accordance with required situation, providing updates to donors,
appreciating the donors, collaborating with companies and media, as well as the
transparency to build donors trust in the organization.
PB  - UIN SUNAN KALIJAGA
KW  - building trust
KW  -  donor
KW  -  NGO
KW  -  interpersonal communication planning
M1  - skripsi
TI  - PERENCANAAN KOMUNIKASI INTERPERSONAL YAYASAN SOSIAL DALAM
MEMBANGUN KEPERCAYAAN DONATUR
(Studi Deskriptif Kualitatif pada Hoshizora Foundation, Bantul, Yogyakarta)
AV  - restricted
EP  - 127
ER  -