%A NIM. 13730057 Zumrotul ‘Arifah
%O Dr. Iswandi Syahputra, M.Si
%T PENGGUNAAN DAKWAH HUMOR SEBAGAI KOMUNIKASI PERSUASIF
(Studi Deskriptif Kualitatif pada Akun @nunuzoo di Sosial Media Instagram)
%X Celebrity-Instagram or Celebgram has been popular for the last three years in Indonesia. Started from the common instagramers who are trying to be a celebrity in Instagram. Various creative contens on Instagram uploaded and often raised some issues which being discussed in cyberspace. The Celebgram provides persuasive communication through uploading contents in their Instagram account to persuade social media audiences. One of some interesting things is that a celebgram always uploading video contents that contains positive-persuasive humor. Therefore, the researcher intends to examine the content uploaded by @ nunuzoo Instagram account, it is a creative video creator account that contains positive persuasive messages.
This research is using a descriptive-qualitative method and are analyzed by Persuasive Communication theory and humor theory. Those theories are related to the purpose of the communication contained in the videos of Nunu through her Social media account. The use of humor in her messages is the main technique in communicating to change attitudes, behaviors, and thoughts of the intended audience.
Based on the data analysis, it can be concluded that the humor used in persuasive communication contains various elements of humor that cause laughter, attracts attention, visualized humor, surprising or unexpected things, and rasionally.
%K humor, persuasive communication, social media, instagram
%D 2018
%I UIN SUNAN KALIJAGA
%L digilib30310