eprintid: 30310
rev_number: 11
eprint_status: archive
userid: 6
dir: disk0/00/03/03/10
datestamp: 2018-07-31 01:53:21
lastmod: 2018-07-31 01:53:29
status_changed: 2018-07-31 01:53:21
type: thesis
metadata_visibility: show
creators_name: Zumrotul ‘Arifah, NIM. 13730057
title: PENGGUNAAN DAKWAH HUMOR SEBAGAI KOMUNIKASI PERSUASIF
(Studi Deskriptif Kualitatif pada Akun @nunuzoo di Sosial Media Instagram)
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: humor, persuasive communication, social media, instagram
note: Dr. Iswandi Syahputra, M.Si
abstract: Celebrity-Instagram or Celebgram has been popular for the last three years in Indonesia. Started from the common instagramers who are trying to be a celebrity in Instagram. Various creative contens on Instagram uploaded and often raised some issues which being discussed in cyberspace. The Celebgram provides persuasive communication through uploading contents in their Instagram account to persuade social media audiences. One of some interesting things is that a celebgram always uploading video contents that contains positive-persuasive humor. Therefore, the researcher intends to examine the content uploaded by @ nunuzoo Instagram account, it is a creative video creator account that contains positive persuasive messages.
This research is using a descriptive-qualitative method and are analyzed by Persuasive Communication theory and humor theory. Those theories are related to the purpose of the communication contained in the videos of Nunu through her Social media account. The use of humor in her messages is the main technique in communicating to change attitudes, behaviors, and thoughts of the intended audience.
Based on the data analysis, it can be concluded that the humor used in persuasive communication contains various elements of humor that cause laughter, attracts attention, visualized humor, surprising or unexpected things, and rasionally.
date: 2018-02-09
date_type: published
pages: 133
institution: UIN SUNAN KALIJAGA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Zumrotul ‘Arifah, NIM. 13730057  (2018) PENGGUNAAN DAKWAH HUMOR SEBAGAI KOMUNIKASI PERSUASIF (Studi Deskriptif Kualitatif pada Akun @nunuzoo di Sosial Media Instagram).  Skripsi thesis, UIN SUNAN KALIJAGA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/30310/1/13730057_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/30310/2/13730057_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf