eprintid: 31521
rev_number: 11
eprint_status: archive
userid: 71
dir: disk0/00/03/15/21
datestamp: 2018-11-15 02:34:13
lastmod: 2018-11-15 02:34:13
status_changed: 2018-11-15 02:34:13
type: thesis
metadata_visibility: show
creators_name: DWI NOVIATI, NIM. 14150023
title: WOMEN AS CONSUMERS OF MEN’S IDEALS IN UPSIDE DOWN FILM
ispublished: pub
subjects: sas_ing
divisions: jur_bing
full_text_status: restricted
keywords: Women’s consumer, Capitalist, Body, Economic
note: Danial Hidayatullah, M.Hum
abstract: Upside Downis one of fantasy filmstelling about a couple named Adam Kirk and Eden Moore who lived in two twin worldswhich had opposite gravity. Adam hada project idea to create an anti-aging cream productthat couldleadhimto gain a significant position in Transworld. This cream product was produced by men and would be consumed by women. This case brings up a questionwhy anti-aging creamis important to be produced. This is also the evidence that discussing a gender problem in this film especially regarding women as consumers is essential to be done. Women who apply this beauty product are the object of men‟s ideals that must be beautiful by purchasing the product. This research was analyzed by using Marxist Feminist Theory. Moreover, the Film theory was also employed to sharpen the analysis. This is a qualitative research that deploys a qualitative descriptive method. The analysis of woman exploitation is divided into two sides, namely physical exploitation side and economic exploitation side. The researcher concludes that women are exploited as consumers of men‟s ideals in this film. From the physical exploitation side, they are demanded to be ideal women that must be beautiful in some criteria by consuming the beauty cream product. From the economicexploitation side, the oppressiontoward women is when they consume the beauty product, and it means they are hegemonized by the capitalist to be beautiful by buying the beauty product.
date: 2018-06-23
date_type: published
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ADAB DAN ILMU BUDAYA
thesis_type: skripsi
thesis_name: other
citation:   DWI NOVIATI, NIM. 14150023  (2018) WOMEN AS CONSUMERS OF MEN’S IDEALS IN UPSIDE DOWN FILM.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/31521/2/14150023_BAB-I_IV_DAFTAR_PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/31521/1/14150023_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf