%A NIM. 14830041 RIDHA HIDAYAH PRATIWI %O Joko Setyono, S.E., M.Si. %T ANALISIS PENGARUH BID-ASK SPREAD, MARKET VALUE, PRICE EARNING RATIO (PER), RETURN ON EQUITY (ROE), DAN DEBT EQUITY RATIO (DER) TERHADAP HOLDING PERIOD (STUDI KASUS PADA PERUSAHAAN YANG TERDAFTAR DI JII PERIODE 2013-2016) %X Basically an investor makes a stock investment because it always expects capital gains and dividends (Darmadji and Fakhruddin, 2006). In investing in the stock market, investors are aware of a surplus and a lack of investment in the stock market that may lead to various possibilities of possibility of generating a profit or possibly causing a loss. Losses to be generated from investing in the stock market can be minimized by analyzing and sensitive to the various possibilities of falling prices in the stock market, so that if something happens it will be easy to avoid or minimize losses that may arise. This study aims to find empirical evidence of bidask spread, market value and fundamental factors on the length of investors in holding hold of their holdings. The sample in this study was conducted using purposive sampling and obtained a sample of 16 companies listed in JII. Period used in this research is for 4 years that is year 2013 - 2016. Dependent variable in this research is holding period, while the independent variable is bid-ask spread, market value, price earning ratio, return on equity, and debt equity ratio. The results of this study indicate that bid-ask spread, perice earnings ratio, return on equity and debt equity ratio have no significant effect on holding period. While the market value variable is the only variable that has significant effect on holding period. %K Holding Period, Bid-Ask Spread, Market Value, Price Earning Ratio, Return On Equity, Debt Equity Ratio %D 2018 %I UIN SUNAN KALIJAGA YOGYAKARTA %L digilib31609