%A NIM. 13820149 RAHMAT AKBAR
%O Dr. MISNEN ARDIANSYAH, SE. M.SI. Ak. CA.
%T PENGARUH ADVERSE SELECTION DAN NEGATIVE FRAMING TERHADAP ESKALASI KOMITMEN PADA KEPUTUSAN INVESTASI
%X This research was conducted to adverse selection and negative framing effect on the escalation of commitment tendencyin investment decition. This study design using 2 x 2 factorial experiment with instruments such cases. Participants in tis study as many as 60 participant. The analysis technique used is a two-way ANOVA. The results showed that the adverse selection effect on the escalation of commitment tendencywith P-Value 0,002. this study also proves on the escalation of commitment tendency is influenced by the negative framing with P-value 0,030 and last the effect of adverse selection and negative framing at the same time influence escalation tendency with PValue 0.000.
%K Adverse Selection, Negative Framing, Eskalasi Komitmen
%D 2018
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib31629