relation: https://digilib.uin-suka.ac.id/id/eprint/31896/
title: PENGGUNAAN INSTAGRAM SEBAGAI MEDIA DALAM MENCAPAI KEPUASAN PELANGGAN(Studi Deskriptif Kualitatif Pada Akun @capcuzz_ )
creator: Anindhitya Sani Vitanala, NIM. 12730015
subject: Komunikasi Pendidikan
description: The rapid development of social media is widely used by business actors to  market their products. One of the most popular social media that used as a  marketing media is Instagram. This social media is used by Capcuzz, one of the  culinary business in Jogjakarta, to market its products. Researchers want to know  how Capcuzz uses instagram as its marketing media by applying the features in  instagram to the marketing mix (4P concept). Researchers take the title "Use of  Instagram As Marketing Media of Culinary Products (Qualitative Descriptive  Studies On Account @capcuzz_).  This research uses descriptive qualitative research method with data  collection method of observation, in-depth interview, and documentation. While  the method of data analysis using the theory of Milles and Huberman and using  triangulation techniques as data validation.  The results show that, instagram could be a marketing media associated with  the concept of 4P, for the current era in marketing a product, especially culinary  products. Because instagram can provide an interesting visual, which makes it easy  to market or introduce Capcuzz to a wider costumer easily. So, make it easy to  achieve customer satisfaction.  Keywords: Instagram, New media, Customer Satisfaction
date: 2018-05-30
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/31896/1/12730015_BAB-I_IV_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/31896/2/12730015_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Anindhitya Sani Vitanala, NIM. 12730015  (2018) PENGGUNAAN INSTAGRAM SEBAGAI MEDIA DALAM MENCAPAI KEPUASAN PELANGGAN(Studi Deskriptif Kualitatif Pada Akun @capcuzz_ ).  Skripsi thesis, UIN Sunan Kalijaga.