%A NIM 14730003 Afiffatus Sholihah
%O Lukman Nusa, M.Ikom
%T PENGGUNAAN INSTAGRAM SEBAGAI MEDIA PROMOSI
( Studi Deskriptif Kualitatif pada Produk Teh Thailand Pikameame di
Yogyakarta )
%X The business market in Indonesia, especially the culinary business, is
now greatly benefited by the presence of Instagram's social media. Instagram is an
application that allows its use to share photos and videos. Instagram makes it easy
for users, especially in this case is Instagram users who use this application to
promote the brand. One of the business in culinary field, which is rife nowadays is
Thai Tea, and Pikameame is one of Thailand Tea brand in Yogyakarta, which is
using Instagram as promotion.
This research discusses how Instagram is used by Pikameame as a
promotion. Researchers used Kotler and Armstrong's promotion mix theory of
advertising, sales promotion, public relations, personal sales, and direct
marketing, to see how Instagram is used by Pikameame as a promotional medium.
As for the research method used in this study, is to use descriptive qualitative
methods.
Based on the results of research and analysis, it is concluded that
Pikameame is good enough in using Instagram as a promotional media. Although,
in its use there are features that have not been maximized utilization, so it is
necessary for the owner as the controller Instagram Pikameame account, to better
utilize more features available, so that campaigns can be implemented properly.
Keywords: Promotion, Instagram, Thai Tea
%K Promotion, Instagram, Thai Tea
%D 2018
%I UIN Sunan Kalijaga
%L digilib31929