relation: https://digilib.uin-suka.ac.id/id/eprint/31931/
title: PENGARUH IKLAN POLITIK MARS PERINDO DI TELEVISI TERHADAP CITRA  POLITIK HARY TANOESOEDIBJO  ( Analisis Regresi Linear Sederhana pada Pemilih Pemula di Kecamatan Depok, Sleman, DIY )
creator: Yogi Anugrah, NIM. 14730005
subject: Komunikasi Sosial
description: The democratic system implemented in Indonesia has encouraged the free competition of  politicians in political imaging or political imagery. This is manifested in various forms,  including by means of "political advertising wars" in various communication media. Politicians  are well aware that a positive political image is vital in elections based on the majority of votes.  The political promises that are packaged in political advertising are one of the strategic forms of  strategic imaging  This study aims to determine the magnitude of the influence of political advertising Perindo mars  on television to the political image Hary Tanoesoedibjo. This research used survey method to  100 respondents of beginner voters in Depok sub-district, Sleman, which consists of the village  Condongcatur, Caturtunggal and Maguwo.  The results showed that there is a significant influence between Perindo's political advertising  on television to the political image of Hary Tanoesoedibjo. The correlation coefficient between  Perindo's political ads and the political image of Hary Tanoesoedibjo is 0.637 positive.  Perindo's political advertisement on television has an effect of 40.5% on the political image of  Hary Tanoesoedibjo. While the rest of 59.5% influenced by other factors not examined in this  study  Keyword : Political Advertising, Political Image, Perindo Mars, Hary Tanoesoedibjo,
date: 2018-05-30
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/31931/1/11120090_BAB-I_IV_DAFTAR%20PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/31931/2/11120090_BAB-II_III.pdf
identifier:   Yogi Anugrah, NIM. 14730005  (2018) PENGARUH IKLAN POLITIK MARS PERINDO DI TELEVISI TERHADAP CITRA POLITIK HARY TANOESOEDIBJO ( Analisis Regresi Linear Sederhana pada Pemilih Pemula di Kecamatan Depok, Sleman, DIY ).  Skripsi thesis, UIN Sunan Kalijaga.