<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "PENGARUH IKLAN “8 VARIAN RASA BARU CAKE MAMAHKE\r\nJOGJA” TERHADAP PROSES PENGAMBILAN KEPUTUSAN\r\nMEMBELI KONSUMEN\r\n(Analisis Regresi Sederhana Pada Followers @Mamahkejogja)"^^ . "The development of increasingly sophisticated technology, shifting the role of\r\nadvertising through conventional media and switch to using social media\r\nInstagram as one of the media is very effective for the business interests cake\r\nculinary that is booming at this time. Mamahke Jogja is one of culinary cake\r\nbrand of Jogja that uses Instagram as a tools to promote their product or to\r\nadvertise.\r\nBased on the background exposure, the formulation of the problem proposed in\r\nthis research is: how big is the influence of the advertisement \"8 variants of new\r\ntaste cake Mamahke Jogja\" to the process of the costumer’s decision making to\r\nbuy (simple regression analysis on followers @mamahkejogja). The independent\r\nvariables in this research are advertisement \"8 new taste variant cake Mamahke\r\nJogja” while the dependent variable is the the process of thecostumer’s decision\r\nmaking buy. In determining the amount of sample using slovin formula. It’s about\r\n100 respondents are used in this research. Sampling in this research using\r\npurposive sampling technique.\r\nThe results of this research that product moment correlation test states there is a\r\nstrong correlation between advertisement \"8 variants of new taste cake Mamahke\r\nJogja\" to the process of the costumer’s decision making to buy that is equal to\r\n0.608. While the results of simple regression analysis showed that the value of R\r\nsquare that is equal to 0.369. Therefore, advertisement \"8 variants of new taste\r\ncake Mamahke Jogja\" to the process of the costumer’s decision making to buy\r\nsmall enough to give relative contribution equal to 36,9% and the rest equal to\r\n63,1% explained by factors other than advertisement in Instagram ( other\r\nvariables not examined).\r\nKey words : advertising, buying decision, simple regression analysis."^^ . "2018" . . . . "UIN Sunan Kalijaga"^^ . . . "Fakultas Ilmu Sosial dan Humaniora, UIN Sunan Kalijaga"^^ . . . . . . . . . "NIM. 14730006"^^ . "Listya Ningrum"^^ . "NIM. 14730006 Listya Ningrum"^^ . . . . . . "PENGARUH IKLAN “8 VARIAN RASA BARU CAKE MAMAHKE\r\nJOGJA” TERHADAP PROSES PENGAMBILAN KEPUTUSAN\r\nMEMBELI KONSUMEN\r\n(Analisis Regresi Sederhana Pada Followers @Mamahkejogja) (Text)"^^ . . . . . "14730006_BAB-I_IV_DAFTAR-PUSTAKA.pdf"^^ . . . "PENGARUH IKLAN “8 VARIAN RASA BARU CAKE MAMAHKE\r\nJOGJA” TERHADAP PROSES PENGAMBILAN KEPUTUSAN\r\nMEMBELI KONSUMEN\r\n(Analisis Regresi Sederhana Pada Followers @Mamahkejogja) (Text)"^^ . . . . . "PENGARUH IKLAN “8 VARIAN RASA BARU CAKE MAMAHKE\r\nJOGJA” TERHADAP PROSES PENGAMBILAN KEPUTUSAN\r\nMEMBELI KONSUMEN\r\n(Analisis Regresi Sederhana Pada Followers @Mamahkejogja) (Other)"^^ . . . . . . "PENGARUH IKLAN “8 VARIAN RASA BARU CAKE MAMAHKE\r\nJOGJA” TERHADAP PROSES PENGAMBILAN KEPUTUSAN\r\nMEMBELI KONSUMEN\r\n(Analisis Regresi Sederhana Pada Followers @Mamahkejogja) (Other)"^^ . . . . . . "PENGARUH IKLAN “8 VARIAN RASA BARU CAKE MAMAHKE\r\nJOGJA” TERHADAP PROSES PENGAMBILAN KEPUTUSAN\r\nMEMBELI KONSUMEN\r\n(Analisis Regresi Sederhana Pada Followers @Mamahkejogja) (Other)"^^ . . . . . . "PENGARUH IKLAN “8 VARIAN RASA BARU CAKE MAMAHKE\r\nJOGJA” TERHADAP PROSES PENGAMBILAN KEPUTUSAN\r\nMEMBELI KONSUMEN\r\n(Analisis Regresi Sederhana Pada Followers @Mamahkejogja) (Other)"^^ . . . . . . "PENGARUH IKLAN “8 VARIAN RASA BARU CAKE MAMAHKE\r\nJOGJA” TERHADAP PROSES PENGAMBILAN KEPUTUSAN\r\nMEMBELI KONSUMEN\r\n(Analisis Regresi Sederhana Pada Followers @Mamahkejogja) (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "PENGARUH IKLAN “8 VARIAN RASA BARU CAKE MAMAHKE\r\nJOGJA” TERHADAP PROSES PENGAMBILAN KEPUTUSAN\r\nMEMBELI KONSUMEN\r\n(Analisis Regresi Sederhana Pada Followers @Mamahkejogja) (Other)"^^ . . . . . . "preview.jpg"^^ . . . "PENGARUH IKLAN “8 VARIAN RASA BARU CAKE MAMAHKE\r\nJOGJA” TERHADAP PROSES PENGAMBILAN KEPUTUSAN\r\nMEMBELI KONSUMEN\r\n(Analisis Regresi Sederhana Pada Followers @Mamahkejogja) (Other)"^^ . . . . . . "medium.jpg"^^ . . . "PENGARUH IKLAN “8 VARIAN RASA BARU CAKE MAMAHKE\r\nJOGJA” TERHADAP PROSES PENGAMBILAN KEPUTUSAN\r\nMEMBELI KONSUMEN\r\n(Analisis Regresi Sederhana Pada Followers @Mamahkejogja) (Other)"^^ . . . . . . "small.jpg"^^ . . . "PENGARUH IKLAN “8 VARIAN RASA BARU CAKE MAMAHKE\r\nJOGJA” TERHADAP PROSES PENGAMBILAN KEPUTUSAN\r\nMEMBELI KONSUMEN\r\n(Analisis Regresi Sederhana Pada Followers @Mamahkejogja) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "PENGARUH IKLAN “8 VARIAN RASA BARU CAKE MAMAHKE\r\nJOGJA” TERHADAP PROSES PENGAMBILAN KEPUTUSAN\r\nMEMBELI KONSUMEN\r\n(Analisis Regresi Sederhana Pada Followers @Mamahkejogja) (Other)"^^ . . . . . "HTML Summary of #31932 \n\nPENGARUH IKLAN “8 VARIAN RASA BARU CAKE MAMAHKE \nJOGJA” TERHADAP PROSES PENGAMBILAN KEPUTUSAN \nMEMBELI KONSUMEN \n(Analisis Regresi Sederhana Pada Followers @Mamahkejogja)\n\n" . "text/html" . . . "Komunikasi Sosial" . .