TY  - THES
N1  - Yanti Dwi Astuti, S.Sos, M.A
ID  - digilib31933
UR  - https://digilib.uin-suka.ac.id/id/eprint/31933/
A1  - ASRINDON, NIM. 14730010
Y1  - 2018/06/04/
N2  - This research focus on Media Relations Activity in supporting positive image at
PT PLN (Persero) Yogyakarta District. The study aims to find and describe how the
activities which undertook by PT PLN (Persero) Yogyakarta district in operation media
relations activities. Method of the research was used descriptive qualitative research.
Data collection techniques were conducted through interviews, field observations, and
documentation. Data analysis techniques in this study used the methods of reduction,
display data and conclusions of a text. Subject of the research is head of Public Relations
of PT PLN (Persero) Yogyakarta District with the object of research is PT PLN (Persero)
Yogyakarta District. The results of this study is the disclosure of media relations
activities conducted by Public Relations PT PLN (Persero) Yogyakarta District. Formal
media relations activities include press conferences, press tours, press releases, special
events, media gathering, media monitoring, collaboration with media press and
electronic media, and press interviews. While Non-Formal Activities media relations are
by personal contact and serve the media. Researchers recommend in media relations PR
activities was gave more authority by PT PLN (Persero) regional level in order to do
more activities. Increase and maximize activities, both internal and external like the form
of information dissemination, education and socialization that can be closer between the
community with the company.
Keywords: Public Relations, Media relations, PLN
PB  - UIN Sunan Kalijaga
KW  - Public Relations
KW  -  Media relations
KW  -  PLN
M1  - skripsi
TI  - AKTIVITAS MEDIA RELATIONS DALAM MENDUKUNG CITRA POSITIF
PADA PT PLN (PERSERO) AREA YOGYAKARTA
AV  - restricted
EP  - 151
ER  -