eprintid: 31943
rev_number: 10
eprint_status: archive
userid: 6
dir: disk0/00/03/19/43
datestamp: 2018-12-20 09:02:00
lastmod: 2018-12-20 09:02:00
status_changed: 2018-12-20 09:02:00
type: thesis
metadata_visibility: show
creators_name: Mahmud Efendi, NIM : 14730050
title: STRATEGI PROMOSI INDUSTRI RANCAKAN GAMELAN DALAM MEMBUAT
KEPUTUSAN MEMBELI
(Studi Deskriptif Kualitatif pada UD SEMBODRO Desa Jatibedug
Punduhsari Manyaran Wonogiri)
ispublished: pub
subjects: kom_sos
divisions: jur_ikom
full_text_status: restricted
keywords: Strategy promotion, industry, buying decision
note: Marfuah Sri Sanityastuti, M.Si
abstract: With the advent of globalization era throughout the country, it gives rise to
increasingly sharp business competition. One of them is competition in handicraft business
gamelan design. Competition in indonesian handicraft industry has encouraged UD
Sembodro as a company engaged in handicrafts to compete with its competitors. The
existence of such competition makes the writer interested to examine more about the problem
how UD Sembodro's promotional strategy in buying decision. The purpose of this research is
to know the promotional strategy applied by UD Sembodro.
The concepts used to discuss the promotion strategy of the gamelan industry in
buying decisions is to make marketing planning and evaluation applied by UD Sembodro
consisting of SWOT analysis (Strength / Weakness / Weakness, Opportunity / Threats /
Threats)
The research method used by the writer is using qualitative descriptive method.
Data collection techniques through in-depth interviews and collecting other data in the form
of companies obtained from UD Sembodro.
In the research results obtained that UD Sembodro has done promotional strategies
that finally can be known by its customers proved that the success achieved by UD Sembodro
through promotion strategy consisting of advertising, individual sales, sales promotion, and
publicity. So it can be concluded that UD Sembodro in an effort to increase the purchase and
introduction of products through promotional strategies that have been done is quite
successful seen from the familiar UD Sembodro products by its customers which ultimately
affect the increased sales.
Keyword : Strategy promotion, industry, buying decision
date: 2018-05-30
date_type: published
institution: UIN Sunan Kalijaga
department: Fakultas Ilmu Sosial dan Humaniora
thesis_type: skripsi
thesis_name: other
citation:   Mahmud Efendi, NIM : 14730050  (2018) STRATEGI PROMOSI INDUSTRI RANCAKAN GAMELAN DALAM MEMBUAT KEPUTUSAN MEMBELI (Studi Deskriptif Kualitatif pada UD SEMBODRO Desa Jatibedug Punduhsari Manyaran Wonogiri).  Skripsi thesis, UIN Sunan Kalijaga.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/31943/1/14730050%20BAB%20-I1V%20atau%20Daftar%20Pustaka.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/31943/2/14730050%20BAB-II_BAB-III.pdf