eprintid: 32462
rev_number: 10
eprint_status: archive
userid: 12259
dir: disk0/00/03/24/62
datestamp: 2019-01-16 07:52:37
lastmod: 2019-01-16 07:52:37
status_changed: 2019-01-16 07:52:37
type: thesis
metadata_visibility: show
creators_name: Martalia Arimbi, NIM. 14140034
title: STUDI KELAYAKAN PENGGUNAAN INSTAGRAM SEBAGAI MEDIA PROMOSI KEGIATAN DI BALAI LAYANAN PERPUSTAKAAN GRHATAMA PUSTAKA YOGYAKARTA
ispublished: pub
subjects: IA
divisions: jur_ipis1
full_text_status: restricted
keywords: Feasibility Study, Media Usage, Instagram, Library Promotion, Balai
note: Siti Rohaya, S.Ag, M.T
abstract: The aims of this research was to analyze of the feasibility study for
Instagram usage by Balai Layanan Perpustakaan Grhatama Pustaka Yogyakarta in
promoting the activities of the library. The research method used in this research
was descriptive qualitative method. Data collecting methods was done using
interviews, observation, and documentation. The technique of determining
informants using purposive sampling. Data analysis technique used in this research
was data analysis Miles and Huberman model, which was data reduction, data
display, and conclusion. The results of the research showed that the use of
Instagram as a media promotional activities at Balai Layanan Perpustakaan
Grhatama Pustaka Yogyakarta it is stated to be feasible to run based on market and
marketing aspects, technical and technological aspects, management aspects, legal
aspects, economic and social aspects and financial aspects and the obstacle in
promoting the library activities by using social media Instagram is there is not yet
innovation in the making of the content so it is still monotonous in create
information requires knowledge so that it needs to filter the content or information
that is considered important. From those results, researchers provide advice to the
Balai Layanan Perpustakaan Grhatama Pustaka Yogyakarta in the form of on the
technical and production aspects to optimizing the promotion of library activities
with more uploads about video too so can balance between the post photos and
video and needs for regular evaluation of the use of social media instagram as a
media campaign, especially in the manufacture of content or information, and needs
to optimize the latest features such as conducting a poll for content that is most in
request by followers on Instagram as a media sharing.
date: 2018-08-21
date_type: published
pages: 239
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ADAB DAN ILMU BUDAYA
thesis_type: skripsi
thesis_name: other
citation:   Martalia Arimbi, NIM. 14140034  (2018) STUDI KELAYAKAN PENGGUNAAN INSTAGRAM SEBAGAI MEDIA PROMOSI KEGIATAN DI BALAI LAYANAN PERPUSTAKAAN GRHATAMA PUSTAKA YOGYAKARTA.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/32462/1/14140034_BAB%20%2CI%2C%20V%2C%20DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/32462/2/14140034_BAB-II%2C%20III%2C%20IV.pdf