TY  - THES
N1  - FARID HIDAYAT, S.H., M.SI
ID  - digilib32740
UR  - https://digilib.uin-suka.ac.id/id/eprint/32740/
A1  - OKTA GUSTIANSYAH, NIM. 14820170
Y1  - 2018/08/01/
N2  - This study aims to determine: 1) the influence of service quality on the decision to become a sharia banking customer in Yogyakarta, 2) the influence of word of mouth on the decision to become a sharia banking customer in Yogyakarta. This study uses a quantitative approach. The object in this study is
service quality (X1), word of mouth (X2), and interest in being a customer (Y). The subject of this research is customers who have Islamic banking accounts in Yogyakarta. The sample of this study amounted to 100 customers who were taken using simple purposive sampling method. Data collection techniques using questionnaire questionnaire. The analysis technique used in this study is regression, which is looking for the effect of X variables on Y variables. The regression results show that service quality and word of mouth variables have a positive and significant effect on the decision to become sharia banking customers in Yogyakarta. The influence of service quality and word of mouth on the
decision to become sharia banking customers is 52.1%, while 47.9% is influenced by variables other than service quality and word of mouth.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Quality of Service
KW  -  Word of Mouth
KW  -  Customer Decision
M1  - skripsi
TI  - PENGARUH KUALITAS LAYANAN DAN WORD OF MOUTH TERHADAP KEPUTUSAN UNTUK MENJADI NASABAH PERBANKAN SYARIAH DI YOGYAKARTA
AV  - restricted
EP  - 133
ER  -