eprintid: 32750
rev_number: 10
eprint_status: archive
userid: 12259
dir: disk0/00/03/27/50
datestamp: 2019-01-25 07:04:26
lastmod: 2019-01-25 07:04:26
status_changed: 2019-01-25 07:04:26
type: thesis
metadata_visibility: show
creators_name: MUDDIN .P, NIM. 14820157
title: PENGARUH MARKETING MIX TERHADAP KEPUTUSAN NASABAH UNTUK MENABUNG DI BNI SYARIAH KANTOR CABANG YOGYAKARTA
ispublished: pub
subjects: ps
divisions: jur_ps
full_text_status: restricted
keywords: Marketing Mix, Customer Decision, Product, Price, Promotion, Place, Poeple, Process, Physical Evidence
note: JOKO SETYONO, SE., M.Si.
abstract: This study aims to find out the marketing mix consisting of product, price, promotion, place, person, process, and physical evidence for customer decision to save at BNI Syariah KC Yogyakarta. This research uses descriptive quantitative approach. The population in this study is all customers BNI Syariah KC Yogyakarta with sampling using simple random sampling method. The technique of writing the data using a questionnaire with a sample of 80 respondents. Instrument validity test using Pearson Correlation formula. Instrument reliability using Alpha Cronbach formula. Test prerequisite analysis of normality, multicollinearity, and heteroscedasticity. Data analysis using multiple linier regression analysis technique. The results of this study simultaneously show that Marketing Mix significantly influence the decision of customers to save at BNI Syariah KC Yogyakarta. The results partially indicate that marketing mix variables that have significant effect are product, price, process and physical evidence to customer's decision to save at BNI Syariah KC Yogyakarta. The variables of marketing mix that have no significant effect is the promotion, place and people against the decision of customers to save at BNI Syariah KC Yogyakarta.
date: 2018-08-01
date_type: published
pages: 160
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   MUDDIN .P, NIM. 14820157  (2018) PENGARUH MARKETING MIX TERHADAP KEPUTUSAN NASABAH UNTUK MENABUNG DI BNI SYARIAH KANTOR CABANG YOGYAKARTA.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/32750/1/14820157_BAB_I-BAB_TERAKHIR_DAFTAR_PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/32750/2/14820157_BAB_II_S.D_SEBELUM_BAB_TERAKHIR.pdf