TY - THES N1 - JOKO SETYONO, SE.,M.Si. ID - digilib32753 UR - https://digilib.uin-suka.ac.id/id/eprint/32753/ A1 - ERRY NITA RAHAYU, NIM. 14820145 Y1 - 2018/08/10/ N2 - This study aims to provide empirical evidence on the effect of easy of use, visibility, and security on customers' preferences in using BNI Syariah's E-Channel (Internet banking and mobile banking) facility. The data used in this study is the primary data. Data collection is done using a questionnaire. All questions have been tested and declared valid and reliable, the test equipment used is multiple linear regression. F test results show that simultaneously or simultaneously variable of easy of use, visibility, and security to customer preference in using BNI Syariah E-Channel (Internet banking and mobile banking) facility. T test results indicate that the variable easy of use and visibility has a significant effect on customer preferences. While security does not affect the preferences of customers. The coefficient of determination (Adjusted PB - UIN SUNAN KALIJAGA YOGYAKARTA KW - easy of use KW - visibility KW - security KW - customer preference M1 - skripsi TI - PREFERENSI NASABAH PERBANKAN SYARIAH TERHADAP LAYANAN E-CHANNEL DI BNI SYARIAH AV - restricted EP - 132 ER -