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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS NASABAH BNI SYARIAH CABANG YOGYAKARTA
This research is motivated by the level of competition between independent Islamic banks and banks in Indonesia, where each banking has its own way to maintain its customers, including the BNI Syariah Yogyakarta branch, because this will maintain the continuity of BNI Syariah industry if customers feel satisfied with the service received. This study aims to determine the religious variables, trust, trust, profit sharing, service quality, and complaints have a positive influence on customer loyalty. From the results of the analysis using regression, it is known that religious variables, trust, profit sharing, service quality, have a significant positive influence on customer loyalty. While the complaint variable has a significant negative effect. The five variables are 65%, while the remaining 35% is explained by other variables not proposed in this study.
FAKULTAS EKONOMI DAN BISNIS ISLAM, UIN SUNAN KALIJAGA YOGYAKARTA
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