TY  - THES
N1  - Drs. AKHMAD YUSUF KHOIRUDDIN, S.E., M.Si.
ID  - digilib32786
UR  - https://digilib.uin-suka.ac.id/id/eprint/32786/
A1  - SUGENG RIYANTO, NIM. 14820104
Y1  - 2018/08/14/
N2  - The purpose of study is to determine the effect of Marketing Mix (Product, Price, Place, Promotion) and Service to the customer?s decision to use product provided in Syariah BTN of yogyakarta. The results of the study are to evaluate the strategy of marketing and services that applied in the bank. The samples used in the study were 100 customers of the bank taken by using Non probability sampling method. This research is a field research with using the quantitative approach. The method of analysis used in the research is (squared regression) with classical assumption testing, F testing, determination coefficient testing and T testing using SPSS software 23.0 for Windows. The results show that products and prices positively affect and significant on the decision making of customers, while places, promotion
and services don't affect the decision making of the customers to use product  provided in Syariah BTN of yogyakarta.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Marketing Mix
KW  -  Products
KW  -  Prices
KW  -  Places
KW  -  Promotion
KW  -  Services And Decision Making
M1  - skripsi
TI  - PENGARUH MARKETING MIX DAN PELAYANAN TERHADAP KEPUTUSAN NASABAH
DALAM MENGGUNAKAN JASA PERBANKAN SYARIAH DI BTN SYARIAH YOGYAKARTA
AV  - restricted
EP  - 145
ER  -