eprintid: 32786
rev_number: 10
eprint_status: archive
userid: 12259
dir: disk0/00/03/27/86
datestamp: 2019-01-28 05:57:11
lastmod: 2019-01-28 05:57:11
status_changed: 2019-01-28 05:57:11
type: thesis
metadata_visibility: show
creators_name: SUGENG RIYANTO, NIM. 14820104
title: PENGARUH MARKETING MIX DAN PELAYANAN TERHADAP KEPUTUSAN NASABAH
DALAM MENGGUNAKAN JASA PERBANKAN SYARIAH DI BTN SYARIAH YOGYAKARTA
ispublished: pub
subjects: ps
divisions: jur_ps
full_text_status: restricted
keywords: Marketing Mix, Products, Prices, Places, Promotion, Services And Decision Making
note: Drs. AKHMAD YUSUF KHOIRUDDIN, S.E., M.Si.
abstract: The purpose of study is to determine the effect of Marketing Mix (Product, Price, Place, Promotion) and Service to the customer’s decision to use product provided in Syariah BTN of yogyakarta. The results of the study are to evaluate the strategy of marketing and services that applied in the bank. The samples used in the study were 100 customers of the bank taken by using Non probability sampling method. This research is a field research with using the quantitative approach. The method of analysis used in the research is (squared regression) with classical assumption testing, F testing, determination coefficient testing and T testing using SPSS software 23.0 for Windows. The results show that products and prices positively affect and significant on the decision making of customers, while places, promotion
and services don't affect the decision making of the customers to use product  provided in Syariah BTN of yogyakarta.
date: 2018-08-14
date_type: published
pages: 145
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   SUGENG RIYANTO, NIM. 14820104  (2018) PENGARUH MARKETING MIX DAN PELAYANAN TERHADAP KEPUTUSAN NASABAH DALAM MENGGUNAKAN JASA PERBANKAN SYARIAH DI BTN SYARIAH YOGYAKARTA.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/32786/1/14820104_BAB-I_V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/32786/2/14820104_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf