%0 Thesis
%9 Skripsi
%A JEFFRI GUSNANDAR, NIM. 12391026
%B FAKULTAS EKONOMI DAN BISNIS ISLAM
%D 2018
%F digilib:33296
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Strategy of competitive advantage, Positioning, Market  Orientation, Corporate Performance.
%P 134
%T PENGARUH STRATEGI KEUNGGULAN BERSAING, POSITIONING DAN  MARKET ORIENTATION TERHADAP KINERJA PERUSAHAAN  (STUDI KASUS PADA PT. BPR SYARIAH BANGUN DRAJAT WARGA YOGYAKARTA)
%U https://digilib.uin-suka.ac.id/id/eprint/33296/
%X This research aims to analyze the influence of competitive advantage  strategy, positioning and market orientation on company performance. Company  performance is defined as something produced by a company in a certain period,  where the performance index is a reference of investors and prospective  customers in determining the decision to cooperate with the company.  Data analysis in this study used multiple linear regression analysis using  SPSS 19 software to test the research data. This research was conducted at PT.  BPR SyariahBangunDrajat Yogyakarta residents by using survey method and  selecting active customers as much as one hundred people as respondents in this  study.  The result of data analysis for this model shows that the strategy of  competitive advantage has a positive and significant effect on company  performance based on the significance value of 0.000 (0.000 0.05). Then  positioning strategy also have positive and significant influence to firm  performance which affirmed with significance value equal to 0.001 (0.001 0.05).  In market orientation variables also showed a positive and significant influence  that is known from the results of statistical tests with a significance value of 0.005  (0.005 0.05).
%Z Joko Setyono, S.E., M.Si.,