TY  - THES
N1  - Joko Setyono, S.E., M.Si.,
ID  - digilib33296
UR  - https://digilib.uin-suka.ac.id/id/eprint/33296/
A1  - JEFFRI GUSNANDAR, NIM. 12391026
Y1  - 2018/07/05/
N2  - This research aims to analyze the influence of competitive advantage
strategy, positioning and market orientation on company performance. Company
performance is defined as something produced by a company in a certain period,
where the performance index is a reference of investors and prospective
customers in determining the decision to cooperate with the company.
Data analysis in this study used multiple linear regression analysis using
SPSS 19 software to test the research data. This research was conducted at PT.
BPR SyariahBangunDrajat Yogyakarta residents by using survey method and
selecting active customers as much as one hundred people as respondents in this
study.
The result of data analysis for this model shows that the strategy of
competitive advantage has a positive and significant effect on company
performance based on the significance value of 0.000 (0.000 0.05). Then
positioning strategy also have positive and significant influence to firm
performance which affirmed with significance value equal to 0.001 (0.001 0.05).
In market orientation variables also showed a positive and significant influence
that is known from the results of statistical tests with a significance value of 0.005
(0.005 0.05).
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Strategy of competitive advantage
KW  -  Positioning
KW  -  Market
Orientation
KW  -  Corporate Performance.
M1  - skripsi
TI  - PENGARUH STRATEGI KEUNGGULAN BERSAING, POSITIONING DAN
MARKET ORIENTATION TERHADAP KINERJA PERUSAHAAN
(STUDI KASUS PADA PT. BPR SYARIAH BANGUN DRAJAT WARGA YOGYAKARTA)
AV  - restricted
EP  - 134
ER  -