%A NIM. 11730012 RINO ANDANA PUTRO
%O Dr. Yani Tri Wijayanti, S.Sos., M.Si
%T MAKNA MOTIVASI DALAM IKLAN AIR MINERAL AQUA VERSI “1
UNTUK 10 DI YOUTUBE
(ANALISIS SEMIOTIKA FERDINAND DE SAUSSURE)
%X YouTube is a video-based social networking the most widely accessible to
internet users around the world. As media sharing Youtube videos are often used
by some brand to do promotion, either in the form of new product campaign or
CSR programs from a brand. AQUA via Youtube did a program of 1 to 10, with 1
liter we buy AQUA equals gives 10 liters of clean water to those in need in East
Nusa Tenggara.
In this research, the formulation of problems formulated researchers is
how the meaning of motivation in advertising mineral water AQUA version of "1
to 10" on Youtube that is analyzed using Semiotics of Ferdinand de Saussure.
This research aims to know the meaning of motivation in mineral water ad version
"1 to 10". This research focuses on the meaning of motivation yan created from ad
AQUA version of "1 to 10".
The research of using verbal and visual signs in each scene in a video. In
the ad AQUA "1 to 10" there are many signs of visual verbal signs mean dapan, or
in theories of Ferdinand de Saussure semiotics called Marker and Alert. In the
advertisement "1 to 10" a lot of the scene shows the changes that occurred after
the existence of the program from AQUA to provide access to clean water to
citizens in NTT, like children leaving school with each other, waved merrily with
friends and etc.
The conclusion from this study is that in ad AQUA "1 to 10" contain
elements of persuasive to much interest from consumers to buy products AQUA
in the hope that if buying 1 liter mineral water AQUA then it will help our
brothers who being difficult to get clean aikr NTT.
%K Brand, Research, Motivation, Semiotic, Citizen, advertising
%D 2018
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib33344