@phdthesis{digilib33369,
           month = {August},
           title = {TEKNIK KOMUNIKASI PERSUASIF DALAM BISNIS COFFEESHOP
(STUDI DESKRIPTIF KUALITATIF DENGAN TEMA ?KOPI TIDAK PAHIT?
DI GENDING KOPI NUSANTARA YOGYAKARTA)},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM. 11730029 HERU PRAYOGA},
            year = {2018},
            note = {Mokhamad Mahfud, M. Si},
        keywords = {Bisnis Coffeeshop, Gending Kopi Nusantara, Kopi Tidak Pahit,
Komunikasi Persuasif},
             url = {https://digilib.uin-suka.ac.id/id/eprint/33369/},
        abstract = {Coffee is one of the most popular beverage in Indonesia because of its
benefit. Public interest in coffee consumption is increasing every year, as well as
increasing of coffee business, especially in Yogyakarta. Coffeeshop market is on
the rise. It creates the trend of 'non bitter coffee'. This study describes the persuasive
communication techniques in Gending Kopi Nusantara about 'non bitter coffee'.
Type of research is qualitative with the descriptive method. The subjects of this
study are Jojo as a coffeeshopper, employee, and customers. Data collection
techniques are carried out by interviews, observation, and documentation.
Researcher use source triangulation to check the validity of data.
The result of this study is the persuasive communication technique applied
in the Gending Kopi Nusantara is an association technique with the theme 'non
bitter coffee' for attracting and interacting with customers. Teknik Integrasi is done
by barista sensitivity in consumer?s taste. Teknik ganjaran is done by telling
customers the benefits of 'non bitter coffee', and teknik tataan is done by making
customers emotion as target. The red-hering technique is not implemented because
it is not suitable in the coffeeshop business at Gending Kopi Nusantara with the
theme of non bitter coffee. Those techniques are obtained because of the elements,
principles, and processes. Persuasive communication techniques applied in
Gending Kopi Nusantara are good and effective in the terms of implementation.}
}