relation: https://digilib.uin-suka.ac.id/id/eprint/33419/
title: Pengaruh Marketing Mix terhadap Keputusan Nasabah Mengambil  Pembiayaan di Bank Syariah Bukopin Kantor Cabang Makassar
creator: RIZKI ACHMAD FACHREZI T, NIM. 14820022
subject: Ekonomi Islam
description: This study aims to analyze the effect of marketing mix on customer decisions to take financing at Bank Syariah Bukopin Makassar Branch Office. In this study four elements of marketing mix are used, namely products, prices, promotions, and places. This study uses a quantitative approach with sampling  using the simple random sampling method. Data collection techniques using questionnaires / questionnaires with a total sample of 50 respondents. The partial test results (t test) on customer decisions indicate that product variables, price, promotion, and place have a significant effect. In this study also every variable that has a product, price, promotion, and place can increase the customer's  decision to take financing.
date: 2018-11-16
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/33419/1/14820022_BAB-I_V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/33419/2/14820022_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   RIZKI ACHMAD FACHREZI T, NIM. 14820022  (2018) Pengaruh Marketing Mix terhadap Keputusan Nasabah Mengambil Pembiayaan di Bank Syariah Bukopin Kantor Cabang Makassar.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.