TY  - THES
N1  - Drs. Akhmad Yusuf Khoiruddin, S.E., M.Si
ID  - digilib33419
UR  - https://digilib.uin-suka.ac.id/id/eprint/33419/
A1  - RIZKI ACHMAD FACHREZI T, NIM. 14820022
Y1  - 2018/11/16/
N2  - This study aims to analyze the effect of marketing mix on customer decisions to take financing at Bank Syariah Bukopin Makassar Branch Office. In this study four elements of marketing mix are used, namely products, prices, promotions, and places. This study uses a quantitative approach with sampling
using the simple random sampling method. Data collection techniques using questionnaires / questionnaires with a total sample of 50 respondents. The partial test results (t test) on customer decisions indicate that product variables, price, promotion, and place have a significant effect. In this study also every variable that has a product, price, promotion, and place can increase the customer's
decision to take financing.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Marketing Mix
KW  -  Products
KW  -  Prices
KW  -  Promotions
KW  -  Places
KW  -  Customer Decisioms
KW  -  Financing
M1  - skripsi
TI  - Pengaruh Marketing Mix terhadap Keputusan Nasabah Mengambil
Pembiayaan di Bank Syariah Bukopin Kantor Cabang Makassar
AV  - restricted
EP  - 118
ER  -