%A NIM. 14820022 RIZKI ACHMAD FACHREZI T
%O Drs. Akhmad Yusuf Khoiruddin, S.E., M.Si
%T Pengaruh Marketing Mix terhadap Keputusan Nasabah Mengambil
Pembiayaan di Bank Syariah Bukopin Kantor Cabang Makassar
%X This study aims to analyze the effect of marketing mix on customer decisions to take financing at Bank Syariah Bukopin Makassar Branch Office. In this study four elements of marketing mix are used, namely products, prices, promotions, and places. This study uses a quantitative approach with sampling
using the simple random sampling method. Data collection techniques using questionnaires / questionnaires with a total sample of 50 respondents. The partial test results (t test) on customer decisions indicate that product variables, price, promotion, and place have a significant effect. In this study also every variable that has a product, price, promotion, and place can increase the customer's
decision to take financing.
%K Marketing Mix, Products, Prices, Promotions, Places, Customer Decisioms, Financing
%D 2018
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib33419