eprintid: 33419
rev_number: 11
eprint_status: archive
userid: 12259
dir: disk0/00/03/34/19
datestamp: 2019-02-27 02:14:51
lastmod: 2019-02-27 02:14:51
status_changed: 2019-02-27 02:14:51
type: thesis
metadata_visibility: show
creators_name: RIZKI ACHMAD FACHREZI T, NIM. 14820022
title: Pengaruh Marketing Mix terhadap Keputusan Nasabah Mengambil
Pembiayaan di Bank Syariah Bukopin Kantor Cabang Makassar
ispublished: pub
subjects: ei
divisions: jur_ps
full_text_status: restricted
keywords: Marketing Mix, Products, Prices, Promotions, Places, Customer Decisioms, Financing
note: Drs. Akhmad Yusuf Khoiruddin, S.E., M.Si
abstract: This study aims to analyze the effect of marketing mix on customer decisions to take financing at Bank Syariah Bukopin Makassar Branch Office. In this study four elements of marketing mix are used, namely products, prices, promotions, and places. This study uses a quantitative approach with sampling
using the simple random sampling method. Data collection techniques using questionnaires / questionnaires with a total sample of 50 respondents. The partial test results (t test) on customer decisions indicate that product variables, price, promotion, and place have a significant effect. In this study also every variable that has a product, price, promotion, and place can increase the customer's
decision to take financing.
date: 2018-11-16
date_type: published
pages: 118
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   RIZKI ACHMAD FACHREZI T, NIM. 14820022  (2018) Pengaruh Marketing Mix terhadap Keputusan Nasabah Mengambil Pembiayaan di Bank Syariah Bukopin Kantor Cabang Makassar.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/33419/1/14820022_BAB-I_V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/33419/2/14820022_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf