TY  - THES
N1  - JAUHAR FARADIS, S.H.I., M.A.
ID  - digilib33434
UR  - https://digilib.uin-suka.ac.id/id/eprint/33434/
A1  - ANIFAH MUJIASIH, NIM. 15820176
Y1  - 2018/11/21/
N2  - Creating strong relationships with customers is the dream of all marketers and this is often the key to long-term marketing success. In order to be able to maintain customer loyalty. The purpose of this research was to test the influence of brand equity, sharia marketing, service excellent, and trust to customer loyalty of Bank Syariah Mandiri (BSM) KCP Godean. The population in this research were all customers at BSM KCP Godean. The sample in this research were taken using the technique probability
sampling with random sampling method. The primary data collection is by distributing questionnaires. There were 100 questionnaires were processed in this research. Methods of data analysis in this research was to test the validity, reliability test,classical assumption test, multiple regression linear techniques and hypotheses test using SPSS 20,00. The result of the research indicated that brand equity, sharia marketing, service excellent, and trust simultane ously have significant on customer loyalty. The
partial of variables brand equity and trust have a significant positive effect on customer loyalty. Which, variables sharia marketing and service excellent haven?t a significant effect on
customer loyalty
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Customer Loyalty
KW  -  Brand Equity
KW  - Sharia Marketing
KW  -  Service Excellent
KW  -  trust
M1  - skripsi
TI  - PENGARUH EKUITAS MEREK, PEMASARAN SYARIAH, KUALITAS LAYANAN, DAN KEPERCAYAAN
TERHADAP LOYALITAS NASABAH (STUDI KASUS BANK SYARIAH MANDIRI KCP GODEAN)
AV  - restricted
EP  - 179
ER  -