@phdthesis{digilib33478,
           month = {August},
           title = {STRATEGI DESTINATION BRANDING MELALUI EVENT
DALAM UPAYA MENGENALKAN DESA WISATA
( STUDI DESKRIPTIF KUALITATIF PADA JAGALAN FESTIVAL, KOTAGEDE, YOGYAKARTA)},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM. 13730049 DWI WIDAYANTI},
            year = {2018},
            note = {Dr. Yani Tri WIjayanti, M.Si},
        keywords = {Destination branding, event, tourism villages, Jagalan Festival,
Kotagede},
             url = {https://digilib.uin-suka.ac.id/id/eprint/33478/},
        abstract = {The purpose of this research is to describe about strategic destination
branding through the event Jagalan Festival in an effort to introduce Tourism
Village on Kotagede. This topic chosen depends on the condition of tourism in
Jagalan Village which is underdeveloped although Jagalan Village has many
potencies in tourism. This condition makes Karang Taruna Jagalan and Arkom
make a hallmark event to promote and branding Jagalan Village.
Reseacrher use descriptive qualitative as method. In this method
researcher also use primery and secondary data sources which get from deep
interview, and documentations. In additional, this reseach use analysis data
from Miles and Huberman, and then to cross-check the validity researcher use
triangulation of expert technique. This reseach is to describe how part of
destination branding Jagalan Festival.
The result of this research is show a part of destination branding that
consist of : vision and stakeholder management, target consumer and portfolio
matching, positioning and differentiation strategies using brand components,
communication strategies, feedback and response management strategies. So,
with the strategies above, Jagalan Villages get more known as tourism village in
Kotagede.}
}