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PROSES HIERARCHY OF EFFECT MODEL DALAM KOMUNIKASI PEMASARAN (STUDI DESKRIPTIF KUALITATIF PENGGUNAAN FASILITAS “BEBAS ONGKIR” DALAM PEMBELIAN DI LAZADA OLEH MAHASISWA UIN SUNAN KALIJAGA)
In this increasingly advanced digital age, life is growing. This also happens to the world of commerce. Currently e-commerce is becoming a new breakthrough in the world of commerce. One of the first e-commerce to enliven the Indonesian market is Lazada, then followed by many e-commerce rivals. Various marketing communications are conducted in order to get consumers. One such marketing communication is the presence of free shipping for Lazada users. Lazada is not alone in using free delivery strategies, various e-commerce has also been using this way. This research describes the purchasing phenomenon in Lazada by UIN Sunan Kalijaga students using free ongkir facility which will be studied using the communication model of hierarchy of effect.
FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
PROSES HIERARCHY OF EFFECT MODEL DALAM KOMUNIKASI PEMASARAN (STUDI DESKRIPTIF KUALITATIF PENGGUNAAN FASILITAS “BEBAS ONGKIR” DALAM PEMBELIAN DI LAZADA OLEH MAHASISWA UIN SUNAN KALIJAGA) (Text)
13730053_BAB I_BAB_TERAKHIR_DAFTAR_PUSTAKA.pdf
PROSES HIERARCHY OF EFFECT MODEL DALAM KOMUNIKASI PEMASARAN (STUDI DESKRIPTIF KUALITATIF PENGGUNAAN FASILITAS “BEBAS ONGKIR” DALAM PEMBELIAN DI LAZADA OLEH MAHASISWA UIN SUNAN KALIJAGA) (Other)
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