TY  - THES
N1  - Rama Kertamukti, M.Sn.
ID  - digilib33480
UR  - https://digilib.uin-suka.ac.id/id/eprint/33480/
A1  - RAHMAT SHOLEH, NIM. 13730053
Y1  - 2018/07/05/
N2  - In this increasingly advanced digital age, life is growing. This also
happens to the world of commerce. Currently e-commerce is becoming a new
breakthrough in the world of commerce. One of the first e-commerce to enliven
the Indonesian market is Lazada, then followed by many e-commerce rivals.
Various marketing communications are conducted in order to get consumers.
One such marketing communication is the presence of free shipping for Lazada
users. Lazada is not alone in using free delivery strategies, various e-commerce
has also been using this way.
This research describes the purchasing phenomenon in Lazada by UIN Sunan
Kalijaga students using free ongkir facility which will be studied using the
communication model of hierarchy of effect.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Marketing
KW  -  free delivery
KW  -  free shipping
KW  -  marketing communication
KW  - 
hierarchy of effect model
KW  -  UIN Sunan Kalijaga Yogyakarta.
M1  - skripsi
TI  - PROSES HIERARCHY OF EFFECT MODEL
DALAM KOMUNIKASI PEMASARAN
(STUDI DESKRIPTIF KUALITATIF PENGGUNAAN FASILITAS ?BEBAS ONGKIR? DALAM
PEMBELIAN DI LAZADA OLEH MAHASISWA UIN SUNAN KALIJAGA)
AV  - restricted
EP  - 117
ER  -