%0 Thesis
%9 Skripsi
%A ZAHROUL FIKRI, NIM. 13730096
%B FAKULTAS ILMU SOSIAL DAN HUMANIORA
%D 2018
%F digilib:33491
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K strategy promotin, application
%P 153
%T STRATEGI PROMOSI DI ERA DIGITAL UNTUK  MENGENALKAN PELAYANAN INFORMASI PADA  MASYARAKAT  (STUDI DESKRIPTIF KUALITATIF PADA APLIKASI “JOGJA ISTIMEWA”  OLEH BIDANG PENGEMBANGAN LAYANAN TEKNOLOGI INFORMATIKA  DINAS KOMUNIKASI DAN INFORMATIKA DAERAH ISTIMEWA YOGYAKARTA)
%U https://digilib.uin-suka.ac.id/id/eprint/33491/
%X The development of information and communication technology  experience growth very rapid towards digital. User of smartphone in this era  having an increase and become the community’s need to search information.  This change caused many companies to take the opportunity to innovate the  promoting media. This opportunity is utilized by the Government of Daerah  Istimewa Yogyakarta through the Office of Communications and Informatics  that try to provide innovation for get more information quickly, efficient and  interactive. The application is "Jogja Istimewa", this innovation aims to  maximize the existing services in Government of Daerah Istimewa Yogyakarta.  This research was conducted by interview with the Office of  Communication and Information DIY especially in the Information Technology  Development Services. This research uses descriptive method with qualitative  approach. The results showed that the Government should should have innovate  to adjust the development of technologyso can provide center of information for  the community.For the goals is services provided by the Government of DIY  increasingly competitive.  Preparation of promotional strategies using media applications  conducted Diskominfo DIY has several stages that can facilitate this agency in  achieving its objectives. Stages are to determine the target market, determine  goals, set budgets, program planning, program implementation, develop  relationships, evaluation and monitoring. With the stages of making this  promotion strategy can provide information services in a centralized, fast,  efficient and interactive.
%Z Rika Lusri Virga, S.IP., M.A