%A NIM. 14730064 MUSFINGATUN SAKINATUL FATIMAH
%O Rika Lusri Virga, S.IP. M. A
%T ANALISIS NARATIF KAMPANYE PARIWISATA INDONESIA DALAM
VIDEO IKLAN “WONDERFUL INDONESIA: THE JOURNEY TO A WONDERFUL WORLD”
%X Video advertisement "Wonderful Indonesia: The Journey to A Wonderful World" as a tourism
campaign about the experience of attracting traveling in Indonesia to reject the negative
opinion of the international community about Indonesia's tourism security factor by the
Ministry of Tourism. From this background the researcher would like to see how Indonesian
tourism was campaigned in the advertisement video "Wonderful Indonesia: The Journey to A
Wonderful World"
This study uses several relevant theories such as communication, mass communication,
advertising, audio-visual advertising, campaign, tourism, narrative analysis. The research
method used in this study is qualitative research with a structural narrative models functional
and functional AlgirdasGreimas. Data collection method uses primary data in the form of
"Wonderful Indonesia: advertisement video clips: The Journey to A Wonderful World".
Secondary data was obtained from interviews with secondary informants, namely producers
of this video advertisement and with data sources such as books, previous research, journals,
online articles, and other information considered relevant to the research topic.
The results showed that from the video ads analyzed, all of them had 5 positions that were
filled in completely and 1 act had zeroization. Whereas for the application of functional
models all the stages have been achieved.
%K Tourism Campaign, Advertisement, Narrative Analysis, Financial, Functional.
%D 2018
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib33517