TY  - THES
N1  - JOKO SETYONO, S.E., M.Si
ID  - digilib34051
UR  - https://digilib.uin-suka.ac.id/id/eprint/34051/
A1  - DAFID FERMAN AMBAS, NIM. 12820060
Y1  - 2019/01/29/
N2  - This research was conducted to analyze the effect of service
quality and company image on customer loyalty Case Study at Bank
BNI Syariah Branch Kusumanegara Yogyakarta.
The type of research is associative research (relationships) with
quantitative analysis methods which aims to find out the relationship
between two or more variables. This study uses probability sampling
techniques using random samples with 95 respondents customers BNI
Syariah branch Kusumanegara Yogyakarta.
Adjust R-Square of the research indicate that service significantly
influence customer loyalty with R-Square 0,049 (49%) of 100%, and
the company's image also significantly influence customer loyalty
because it have a value 0,049 (49%) of 100%, while the remaining 51%
is influenced by other variables not explained in this research.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - service quality
KW  -  company image
KW  -  customer loyalty
M1  - skripsi
TI  - PENGARUH KUALITAS PELAYANAN DAN CITRA PERUSAHAAN
TERHADAP LOYALITAS NASABAH (STUDI KASUS PADA BNI SYARIAH
CABANG KUSUMANEGARA YOGYAKARTA)
AV  - restricted
EP  - 199
ER  -