eprintid: 34051
rev_number: 10
eprint_status: archive
userid: 12259
dir: disk0/00/03/40/51
datestamp: 2019-03-22 06:43:11
lastmod: 2019-03-22 06:43:11
status_changed: 2019-03-22 06:43:11
type: thesis
metadata_visibility: show
creators_name: DAFID FERMAN AMBAS, NIM. 12820060
title: PENGARUH KUALITAS PELAYANAN DAN CITRA PERUSAHAAN
TERHADAP LOYALITAS NASABAH (STUDI KASUS PADA BNI SYARIAH
CABANG KUSUMANEGARA YOGYAKARTA)
ispublished: pub
subjects: ps
divisions: jur_ps
full_text_status: restricted
keywords: service quality, company image, customer loyalty
note: JOKO SETYONO, S.E., M.Si
abstract: This research was conducted to analyze the effect of service
quality and company image on customer loyalty Case Study at Bank
BNI Syariah Branch Kusumanegara Yogyakarta.
The type of research is associative research (relationships) with
quantitative analysis methods which aims to find out the relationship
between two or more variables. This study uses probability sampling
techniques using random samples with 95 respondents customers BNI
Syariah branch Kusumanegara Yogyakarta.
Adjust R-Square of the research indicate that service significantly
influence customer loyalty with R-Square 0,049 (49%) of 100%, and
the company's image also significantly influence customer loyalty
because it have a value 0,049 (49%) of 100%, while the remaining 51%
is influenced by other variables not explained in this research.
date: 2019-01-29
date_type: published
pages: 199
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   DAFID FERMAN AMBAS, NIM. 12820060  (2019) PENGARUH KUALITAS PELAYANAN DAN CITRA PERUSAHAAN TERHADAP LOYALITAS NASABAH (STUDI KASUS PADA BNI SYARIAH CABANG KUSUMANEGARA YOGYAKARTA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/34051/1/12820060_DAFID%20FERMAN%20AMBAS_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/34051/2/12820060_DAFID%20FERMAN%20AMBAS_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf