%0 Thesis
%9 Skripsi
%A Ahmad Rifani Rusli, NIM. 13820196
%B FAKULTAS EKONOMI DAN BISNIS ISLAM
%D 2019
%F digilib:34054
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Product, Service Quality, Loyality
%P 107
%T PENGARUH PRODUK PERBANKAN SYARIAH DAN KUALITAS  LAYANAN TERHADAP LOYALITAS KONSUMEN PADA BPRS  MAM CABANG WONOSARI
%U https://digilib.uin-suka.ac.id/id/eprint/34054/
%X This study aims to find out the Sharia Banking Productand Service  Quality to Customer Loyality in BPRS MAM Cabang Wonosari. This  research uses descriptive quantitative approach. The population in this  study is all customers BPRS MAM Cabang Wonosari with sampling using  simple random sampling method. The technique of writing the data using  a questionnaire with a sample of 100 respondents. Instrument validity test  using Pearson Correlation formula. Instrument reliability using Alpha  Cronbach formula. Data analysis using multiple linier regression analysis  technique. The results of this study simultaneously show that Sharia  Banking Product and Service Quality significantly influence the loyality  habit from customer to BPRS MAM Cabang Wonosari. The results  partially indicate that Sharia Banking Product and Service Quality  significantly influence the loyality of customer to BPRS MAM Cabang  Wonosari.
%Z Joko Setyono, S.E., M.Si.