eprintid: 34099
rev_number: 10
eprint_status: archive
userid: 12259
dir: disk0/00/03/40/99
datestamp: 2019-03-25 02:46:14
lastmod: 2019-03-25 02:46:14
status_changed: 2019-03-25 02:46:14
type: thesis
metadata_visibility: show
creators_name: Fahmi Ali Mufti, NIM. 14820148
title: PENGARUH MARKETING MIX DAN SYARIAH COMPLIANCE TERHADAP KEPUTUSAN NASABAH MEMILIH BANK BRI SYARIAH DI MADIUN
ispublished: pub
subjects: ps
divisions: jur_ps
full_text_status: restricted
keywords: Marketing Mix, Syariah Compliance, Customer Decision, Product, Price, Promotion, Place.
note: Muhammad Ghafur Wibowo, S.E., M.Sc.
abstract: This study aims to find out the marketing mix consisting of product, price, promotion, place and syariah compliance evidence for customers decision choosing Bank BRI Syariah KC Madiun. This research uses descriptive quantitative approach. The population in this study is all customers BRI Syariah KC Madiun with sampling using simple random sampling method. The technique of writing the data using a questionnaire with a sample of 60 respondents. Instrument validity test using Pearson Correlation formula. Instrument reliability using Alpha Cronbach formula. Test prerequisite analysis of normality, multicollinearity, and heteroscedasticity. Data analysis using multiple linier regression analysis technique. The results of this study simultaneously show that Marketing Mix and Syariah Compliance significantly influence the customers decision choosing Bank BRI Syariah KC Madiun. The results partially indicate that marketing mix variables that have significant effect are price, promotion and syariah compliance evidence to customers decision choosing Bank BRI Syariah KC Madiun. The variables of marketing mix that have no significant effect is the product and place against the customers decision choosing Bank BRI Syariah KC Madiun.
date: 2019-01-29
date_type: published
pages: 134
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   Fahmi Ali Mufti, NIM. 14820148  (2019) PENGARUH MARKETING MIX DAN SYARIAH COMPLIANCE TERHADAP KEPUTUSAN NASABAH MEMILIH BANK BRI SYARIAH DI MADIUN.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/34099/1/14820148_BAB-I_V_DAFTAR-PUSTAKA-diedit.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/34099/2/14820148_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf