eprintid: 34153
rev_number: 10
eprint_status: archive
userid: 12259
dir: disk0/00/03/41/53
datestamp: 2019-03-26 03:44:57
lastmod: 2019-03-26 03:44:57
status_changed: 2019-03-26 03:44:57
type: thesis
metadata_visibility: show
creators_name: WAFIRROTULLAELA, NIM. 15820040
title: PENGARUH ISLAMIC BANKING SERVICE QUALITY (IBSQ), CUSTOMER INTIMACY DAN CITRA MEREK ISLAM TERHADAP LOYALITAS NASABAH TABUNGAN BANK BRI SYARIAH
ispublished: pub
subjects: ps
divisions: jur_ps
full_text_status: restricted
keywords: Islamic Banking Service Quality (IBSQ), Customer Intimacy, Islamic
Brand Image, Customer Loyalty
note: ROSYID NUR ANGGARA PUTRA, S.Pd., M.Si.
abstract: This research was conducted to determine the effect of Islamic banking service quality (IBSQ), customer intimacy and Islamic brand image on customer loyalty of BRISyariah Bank. The research population was students of the Faculty of Economics and Islamic Business State Islamic University Sunan Kalijaga . The sample selection technique uses purposive sampling. This research is a quantitative research that uses multiple linear regression analysis as a test tool. The results showed that partially Islamic banking service quality (IBSQ) had no significant effect on customer loyalty at BRISyariah Bank. While customer intimacy and islamic brand image have a positive and significant effect on customer loyalty. Simultaneously islamic banking service quality (IBSQ), customer intimacy and islamic brand image influence the customer loyalty of BRISyariah Bank. Predictive ability of the three independent variables on customer loyalty 68.2%. While the rest is influenced by other factors outside the research model.
date: 2019-01-28
date_type: published
pages: 137
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   WAFIRROTULLAELA, NIM. 15820040  (2019) PENGARUH ISLAMIC BANKING SERVICE QUALITY (IBSQ), CUSTOMER INTIMACY DAN CITRA MEREK ISLAM TERHADAP LOYALITAS NASABAH TABUNGAN BANK BRI SYARIAH.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/34153/1/15820040_BAB-I_V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/34153/2/15820040_BAB-II_III_IV.pdf