%0 Thesis
%9 Skripsi
%A AHMAD ALI MUZAKIR, NIM. 15820106
%B FAKULTAS EKONOMI DAN BISNIS ISLAM
%D 2019
%F digilib:34209
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Reputation, Brand Image, Word Of Mouth, Advertising, Saving Decision
%P 123
%T PENGARUH REPUTASI, BRAND IMAGE, WORD OF MOUTH, DAN IKLAN TERHADAP KEPUTUSAN MAHASISWA MENABUNG DI BANK SYARIAH WILAYAH YOGYAKARTA DAN SEKITARNYA
%U https://digilib.uin-suka.ac.id/id/eprint/34209/
%X This Reserch aimed to examine the effect of reputation, brand image, word of mouth, and advertising on the decision of saving in islamic banking in yogyakarta Regency. This reserch used field research approach by questionnaires which were distributed to people who live in the city of yogyakarta, 100 respondents. The sample wes taken using purposing sampling technique. Data were analyzed using multiple regression analysis. The findings of this research were reputation and brand image has an influence on intrest of saving money in islamic banking in Yogyakarta Regency, Word Of Mouth and advertising does not influence on intrest of saving money in islamic banking in Yogyakarta Regency.
%Z ROSYID NUR ANGGARA PUTRA, S,Pd., M.Si