eprintid: 34209
rev_number: 10
eprint_status: archive
userid: 12259
dir: disk0/00/03/42/09
datestamp: 2019-03-28 07:31:53
lastmod: 2019-03-28 07:31:53
status_changed: 2019-03-28 07:31:53
type: thesis
metadata_visibility: show
creators_name: AHMAD ALI MUZAKIR, NIM. 15820106
title: PENGARUH REPUTASI, BRAND IMAGE, WORD OF MOUTH, DAN IKLAN TERHADAP KEPUTUSAN MAHASISWA MENABUNG DI BANK SYARIAH WILAYAH YOGYAKARTA DAN SEKITARNYA
ispublished: pub
subjects: ps
divisions: jur_ps
full_text_status: restricted
keywords: Reputation, Brand Image, Word Of Mouth, Advertising, Saving Decision
note: ROSYID NUR ANGGARA PUTRA, S,Pd., M.Si
abstract: This Reserch aimed to examine the effect of reputation, brand image, word of mouth, and advertising on the decision of saving in islamic banking in yogyakarta Regency. This reserch used field research approach by questionnaires which were distributed to people who live in the city of yogyakarta, 100 respondents. The sample wes taken using purposing sampling technique. Data were analyzed using multiple regression analysis. The findings of this research were reputation and brand image has an influence on intrest of saving money in islamic banking in Yogyakarta Regency, Word Of Mouth and advertising does not influence on intrest of saving money in islamic banking in Yogyakarta Regency.
date: 2019-01-30
date_type: published
pages: 123
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   AHMAD ALI MUZAKIR, NIM. 15820106  (2019) PENGARUH REPUTASI, BRAND IMAGE, WORD OF MOUTH, DAN IKLAN TERHADAP KEPUTUSAN MAHASISWA MENABUNG DI BANK SYARIAH WILAYAH YOGYAKARTA DAN SEKITARNYA.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/34209/1/15820106_BAB%20I-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/34209/2/15820106_BAB%20II_sampai_SEBELUM-BAB-TERAKHIR.pdf