%A NIM. 15820111 SHOFIYANI ISMALIYA
%O JAUHAR FARADIS, S.H.I., M.A.
%T PENGARUH PERSEPSI REPUTASI BANK, PERSEPSI JAMINAN
RASA AMAN DAN PROMOSI TERHADAP MINAT MASYARAKAT
NON MUSLIM MENJADI NASABAH BANK SYARIAH
%X This study aimed to determine the effect of bank reputation perceptions, security
assurance perceptions and promotion on non-Muslim communities interest as
Islamic bank customers, especially in Kampoeng Ketandan Yogyakarta. The
instrument of data collection in this study used a direct distributed questionnaire
to respondents. The sample in this study was taken by purposive sampling data
collection method, which was taken by limiting certain criteria. From these
restrictions, 50 respondents was obtained as sample. The obtained data were
analyzed using multiple linear regression through SPSS v.21 software. The results
showed that bank reputation perception and promotion had a positive and
significant effect on non-Muslim communities interest to become customers of
Islamic banks. While the security assurance perception did not not effect the
interest of non-Muslim communities to become customers of Islamic banks.
%K Bank Reputation Perception, Security Assurance Perception,
Promotion, Interest, Non Muslim
%D 2018
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib34211