eprintid: 34211
rev_number: 10
eprint_status: archive
userid: 12259
dir: disk0/00/03/42/11
datestamp: 2019-03-28 07:45:15
lastmod: 2019-03-28 07:45:15
status_changed: 2019-03-28 07:45:15
type: thesis
metadata_visibility: show
creators_name: SHOFIYANI ISMALIYA, NIM. 15820111
title: PENGARUH PERSEPSI REPUTASI BANK, PERSEPSI JAMINAN
RASA AMAN DAN PROMOSI TERHADAP MINAT MASYARAKAT
NON MUSLIM MENJADI NASABAH BANK SYARIAH
ispublished: pub
subjects: ps
divisions: jur_ps
full_text_status: restricted
keywords: Bank Reputation Perception, Security Assurance Perception,
Promotion, Interest, Non Muslim
note: JAUHAR FARADIS, S.H.I., M.A.
abstract: This study aimed to determine the effect of bank reputation perceptions, security
assurance perceptions and promotion on non-Muslim communities interest as
Islamic bank customers, especially in Kampoeng Ketandan Yogyakarta. The
instrument of data collection in this study used a direct distributed questionnaire
to respondents. The sample in this study was taken by purposive sampling data
collection method, which was taken by limiting certain criteria. From these
restrictions, 50 respondents was obtained as sample. The obtained data were
analyzed using multiple linear regression through SPSS v.21 software. The results
showed that bank reputation perception and promotion had a positive and
significant effect on non-Muslim communities interest to become customers of
Islamic banks. While the security assurance perception did not not effect the
interest of non-Muslim communities to become customers of Islamic banks.
date: 2018-12-21
date_type: published
pages: 145
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   SHOFIYANI ISMALIYA, NIM. 15820111  (2018) PENGARUH PERSEPSI REPUTASI BANK, PERSEPSI JAMINAN RASA AMAN DAN PROMOSI TERHADAP MINAT MASYARAKAT NON MUSLIM MENJADI NASABAH BANK SYARIAH.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/34211/1/15820111_BAB-I_V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/34211/2/15820111_BAB-II_SAMPAI-SEBELUM-BAB-TERAKHIR.pdf