relation: https://digilib.uin-suka.ac.id/id/eprint/34214/
title: ANALISIS PENGARUH AKTIVITAS SOCIAL MEDIA MARKETING  MELALUI DRIVER CUSTOMER EQUITYTERHADAP LOYALTY  INTENTIONS
creator: CICILIA RANA LATIFAH, NIM. 15820117
subject: Perbankan Syariah
description: The objective of this research is to study whether social media  marketing activities though customer equity such as value equity, brand  equity, and relationship equity have significant effects on loyalty intentions,  in the context of Syaria Banking, which is PT. Bank BNI Syariah. The  respondents for this research are customers of Syaria BNI who have  experienced using social media and internet banking of Syaria BNI in the  number of 100 respondents. The data was processed through PLS SEM using  Smart PLS 3.0. The resukt show that social media marketing have a  significant positive effect on value equity, social media marketing have a  significant positive effect on brand equity, social media marketing have a  significant positive effect on relationship equity, but social media marketing  is not proven having a significant effect on loyalty intentions. value equity,  brand equity and relationship equity are not proven having a significant  effect on loyalty intention.
date: 2019-01-28
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/34214/1/15820117_BAB%20I_BAB_TERAKHIR_DAFTAR_PUSTAKA%20TANPA%20LAMPIRAN15820117_BAB%20I_BAB_TERAKHIR_DAFTAR_PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/34214/2/15820117_BAB%20II_S.D._SEBELUM_BAB_TERAKHIR.pdf
identifier:   CICILIA RANA LATIFAH, NIM. 15820117  (2019) ANALISIS PENGARUH AKTIVITAS SOCIAL MEDIA MARKETING MELALUI DRIVER CUSTOMER EQUITYTERHADAP LOYALTY INTENTIONS.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.