eprintid: 34214
rev_number: 10
eprint_status: archive
userid: 12259
dir: disk0/00/03/42/14
datestamp: 2019-03-28 08:00:10
lastmod: 2019-03-28 08:00:10
status_changed: 2019-03-28 08:00:10
type: thesis
metadata_visibility: show
creators_name: CICILIA RANA LATIFAH, NIM. 15820117
title: ANALISIS PENGARUH AKTIVITAS SOCIAL MEDIA MARKETING
MELALUI DRIVER CUSTOMER EQUITYTERHADAP LOYALTY
INTENTIONS
ispublished: pub
subjects: ps
divisions: jur_ps
full_text_status: restricted
keywords: Social Media Marketing Activities, Social Media, Value
Equity, Brand Equity, Relationship Equity, Loyalty Intentions
note: ROSYID NUR ANGGARA PUTRA, S.Pd.,M.Si.
abstract: The objective of this research is to study whether social media
marketing activities though customer equity such as value equity, brand
equity, and relationship equity have significant effects on loyalty intentions,
in the context of Syaria Banking, which is PT. Bank BNI Syariah. The
respondents for this research are customers of Syaria BNI who have
experienced using social media and internet banking of Syaria BNI in the
number of 100 respondents. The data was processed through PLS SEM using
Smart PLS 3.0. The resukt show that social media marketing have a
significant positive effect on value equity, social media marketing have a
significant positive effect on brand equity, social media marketing have a
significant positive effect on relationship equity, but social media marketing
is not proven having a significant effect on loyalty intentions. value equity,
brand equity and relationship equity are not proven having a significant
effect on loyalty intention.
date: 2019-01-28
date_type: published
pages: 122
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   CICILIA RANA LATIFAH, NIM. 15820117  (2019) ANALISIS PENGARUH AKTIVITAS SOCIAL MEDIA MARKETING MELALUI DRIVER CUSTOMER EQUITYTERHADAP LOYALTY INTENTIONS.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/34214/1/15820117_BAB%20I_BAB_TERAKHIR_DAFTAR_PUSTAKA%20TANPA%20LAMPIRAN15820117_BAB%20I_BAB_TERAKHIR_DAFTAR_PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/34214/2/15820117_BAB%20II_S.D._SEBELUM_BAB_TERAKHIR.pdf