eprintid: 34215
rev_number: 10
eprint_status: archive
userid: 12259
dir: disk0/00/03/42/15
datestamp: 2019-03-28 08:05:50
lastmod: 2019-03-28 08:05:50
status_changed: 2019-03-28 08:05:50
type: thesis
metadata_visibility: show
creators_name: Rizza Erlina Fitriana, NIM. 15820118
title: PENGARUH KUALITAS PELAYANAN, KEMUDAHAN TRANSAKSI DAN WORD OF MOUTH TERHADAP KEPUTUSAN MASYARAKAT MENJADI NASABAH DI BANK SYARIAH BUKOPIN
ispublished: pub
subjects: ps
divisions: jur_ps
full_text_status: restricted
keywords: Service Quality, Ease of Transactions, Word of Mouth and Decisions
note: Drs. A. Yusuf Khoiruddin, S.E., M.Si.
abstract: This study aims to examine the effect of service quality, ease of transactions and word of mouth on community decisions to become customers at Bank Syariah Bukopin KC. Yogyakarta. The population in this study were all customers of Bank Syariah Bukopin KC. Yogyakarta with 80 respondents. The selection of samples was done by using the sampling method using nonprobability sampling using the purposive sampling method. The analytical method used is multiple linear regression with SPSS 23 tools.
The results of this study indicate that the proposed hypothesis is accepted, namely there are effects of ease of transactions and word of mouth on the decision of the community to become customers at Bank Syariah Bukopin KC. Yogyakarta with a significant level of 0,000 and 0.001 respectively. Whereas, service quality has no significant effect on community decisions with a significant level of 0.192. From the statistical analysis shows that service quality, ease of transactions and word of mouth have the influence of the remaining 45.3%, 54.7% influenced by other factors.
date: 2018-11-30
date_type: published
pages: 139
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   Rizza Erlina Fitriana, NIM. 15820118  (2018) PENGARUH KUALITAS PELAYANAN, KEMUDAHAN TRANSAKSI DAN WORD OF MOUTH TERHADAP KEPUTUSAN MASYARAKAT MENJADI NASABAH DI BANK SYARIAH BUKOPIN.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/34215/1/15820118_BAB-I_V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/34215/2/15820118_BAB-II_III_IV.pdf