%A NIM. 15820119 LUCKY ANJANI
%O MUKHAMAD YAZID AFANDI, M.Ag.
%T ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MASYARAKAT TERHADAP PENGGUNAAN KARTU DEBIT BER-GPN
%X This study aims to analyze the factors that influence the community
towards the use of GPN debit card payments to people of Yogyakarta. The data
collection technique uses a questionnaire with a non-probability sampling method
with a sample of 100 respondents. The approach used in this study is a
quantitative approach by processing the data obtained from the questionnaire
after first being transformed in the form of numerical data (numbers) by using a
Likert scale. The data is processed by using the program of SPSS 20. The analysis
used is multiple linear regression. The results of this study indicate that of the five
variables of security, efficiency, service features, income, and benefits that are felt
only the variables of security, income, and benefits are felt that have a positive
and significant effect on the use of GPN debit cards in Yogyakarta society. While
the efficiency and service features variables do not affect the use of GPN debit
cards in Yogyakarta society.
%K GPN Debit Card, Yogyakarta Society, Security, Efficiency, Service
Features, Revenue, Perceived Benefits, and Use of GPN Debit Cards.
%D 2019
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib34216