%A NIM. 15820156 MUH ZUL HAZMI RAPI
%O ROSYID NUR ANGGARA PUTRA, SPD., M.SI
%T STUDI KOMPARASI PENGARUH PERCEIVED VALUE PENGGUNA
MOBILE BANKING PADA GENERASI X, GENERASI Y, DAN GENERASI Z
%X This study aims to compare the effect of the perceived value of Mobile Banking
users on Generation X, Generation Y, and Generation Z. The subject of this study is
the Customer of Sharia Banks in the City of Yogyakarta who use the Mobile Banking
application. The sample in this study was 120 samples, each of which was represented
by 40 respondents using purposive sampling method. This research is a quantitative
study with an Analysis of Variance analysis tool obtained with the help of SPSS version
23. The results of the study showed that of the 4 variables perceived value that was
studied and compared in the three generations, showing 4 variables studied, namely
Trust, Usefulness, Commitment and Satisfaction, and Ease of Use all had a positive
effect on differences in GENERATION. The generation that most means the difference
is Generation X to the younger generation, Generation Y, and Generation Z. So that
the results prove the existence of a gap generation in perceived value on the use of
Mobile Banking applications for customers in the city of Yogyakarta.
%K Perceived Value, Gap Generation, Anova, Generation X, Generation
Y, Generation Z.
%D 2019
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib34236