eprintid: 34251
rev_number: 10
eprint_status: archive
userid: 12259
dir: disk0/00/03/42/51
datestamp: 2019-04-01 01:25:29
lastmod: 2019-04-01 01:25:29
status_changed: 2019-04-01 01:25:29
type: thesis
metadata_visibility: show
creators_name: PUTRI SITI KAMELIAH, NIM. 15820166
title: PENGARUH KUALITAS LAYANAN, NILAI NASABAH, DAN CITRA PERUSAHAAN TERHADAP LOYALITAS NASABAH DENGAN MENGGUNAKAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING
ispublished: pub
subjects: ps
divisions: jur_ps
full_text_status: restricted
keywords: Quality Service, Customer Value, Company Image, customer Satisfaction, and Customer Loyalty
note: JOKO SETYONO, S.E., M.S.i
abstract: This study aims to determine the effect of service quality, customer value, and company image on customer loyalty by using customer satisfaction as an intervening variable for Bank Muamalat KC Purwokerto customers. This research is a causal study which aims to find out whether one variable can affect other variables. The sample in this study were 100 respondents using the area sample method. The data in this study were obtained through a questionnaire. The data analysis method used in this study is validity test, reliability test, classic assumption test, and path analysis test with IBM SPSS 20.
The research shows that service quality, customer value and company image variables have a positive and significant effect on customer satisfaction. Customer value variables, and company image have a positive and significant effect on customer loyalty. Service quality variables do not affect customer loyalty. And customer satisfaction is not significant as a mediating variable between service quality, customer value, and company image of customer loyalty.
date: 2019-02-11
date_type: published
pages: 177
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   PUTRI SITI KAMELIAH, NIM. 15820166  (2019) PENGARUH KUALITAS LAYANAN, NILAI NASABAH, DAN CITRA PERUSAHAAN TERHADAP LOYALITAS NASABAH DENGAN MENGGUNAKAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/34251/1/15820166_BAB%20I_BAB_TERAKHIR_DAFTAR_PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/34251/2/15820166-BAB%20II_S.D._SEBELUM_BAB_TERAKHIR.pdf